Does it cost money?
The game is free, but users can buy items in the app instead of through real-life experiences. For example, travelling to a PokeStop within the game may allow the user to collect rare items. Alternatively, lazy players who don't want to search for a PokeStop can simply buy them.
Nintendo owns an undisclosed part of Niantic, the San Francisco-based developer of the game. Investors are betting that the game's chart-topping debut will mean millions of users will buy virtual items and businesses will pay money to advertise in the game. Pokemon Company, which is a separate company from Nintendo, also owns a stake in Niantic, as does Google.
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