So what’s so fun?
Besides the appeal of collecting hundreds of varieties of rare Pokemon - which can be thought of as virtual pets which users must train and take care of - players also join one of three global teams and battle for territory. Beyond the digital appeal, users say they enjoy how the app encourages them to explore their towns and cities and interact with others. For example, two women in New Zealand rented a kayak to claim territory in the middle of Wellington's bay.
As users acquire and strengthen more Pokemon, they use them to battle other players for control of Pokemon Gyms, which are scattered throughout the world. Not only do users enjoy building teams of strong or unique Pokemon, but each user is assigned to one of three teams - Team Instinct, Mystic or Valour - and claiming a Gym strengthens the global ranking of each team.
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